New India Cables Trading Private Limited
Budhwar Peth, Pune, Maharashtra
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Company Profile

Company Factsheet

Basic Information
Nature of Business
Wholesale Trader
Additional Business
  • Manufacturer
  • Trader
  • Distributor
Company CEO
Sudhir K. Pherwani
Key Customers
  • Panchsheel
  • Tata Motors
  • Amanora Builders
  • Coca Cola
  • Idea
Registered Address
741/2, Shop No. 6, Near Kasardevi Temple Tapkir Galli,Budhwar Peth, Pune - 411002, Maharashtra, India
Trading and Supplier in LED Lights, Socket and Switches, Ceiling Fans, Table Fans, Pedestal Fans, Exhaust Fans, Wall Mounted Fans, Decorative Wall Lights, Decorative Room Lights, Decorative Garden Lig
Total Number of Employees
26 to 50 People
Year of Establishment
Legal Status of Firm
Limited Company (Ltd./Pvt.Ltd.)
Mr. Sudhir K. Pherwani
Annual Turnover
Rs. 50 - 100 Crore
Location Type
Building Infrastructure
Size of Premises
3500 square feet
Space Around
Front porch
Company USP
Primary Competitive Advantage
Good Financial Position & TQM
Quality Measures / Testing Facilities
Statutory Profile
Tan No.
Packaging/Payment and Shipment Details
Payment Mode
  • DD
  • Cheque
Shipment Mode
By Road


Established in the year 1982, at Pune (Maharashtra, India), we “New India Cables Trading Pvt. Ltd.” are known as the noteworthy trader, distributor and supplier of a comprehensive assortment of Electrical Products. Our product range includes Salsa Modern Ceiling Fans, Venetian Black-Crystal Ceiling Fan, Basil Contemporary Wooden Ceiling Fan, Dew Drops Crystal Ceiling Fan, Wave White LED Modern Ceiling Fans, Bolt Modern High Tech Ceiling Fan, Victoria Vintage Wooden Ceiling Fan, Usha Aldora Ceiling Fan, LED Ceiling Lights and many more. These products are designed and manufactured using the best grade raw material and innovative technology in adherence to international quality standards under the supervision of quality controllers at our vendor's end. We test our product range on various quality parameters to ensure high performance at users end. The offered products are widely acknowledged among our prestigious clients due to their excellent performance, low maintenance, sturdy construction, high efficiency and longer service life. Furthermore, we offer these products to our esteemed clients in various specifications at an affordable price range.

We have associated with reputed large EPC utilities, Power Sector Industries, Steel Plants, Process Industries, Pharmaceutical & Refineries. We have been known as a largest authorized distributor of Crompton Greaves, Philips. Luminous, Schneider Electric, Precision and Polycab. Being a quality centric organization, you will definitely be satisfied with our extended customer response & service/delivery. We are capable to cater any type of cable requirement for projects & industries application. We are keen to associate ourselves with you for working into project requirements throughout India and Overseas. Our aim is to give a high-performance range of products to our esteemed clients Moreover, we have selected a team of vendors who work round the clock in order to make sure that the given array of products conforms to the international quality standards. With rich industry experience and knowledge, we have understood the importance of clients. With our ethical business practices and competitive pricing policy, we have gained a huge client base across the nation.  

Under the initiative and administration of our Director Mr. Sudhir K. Pherwani, we have figured out how to accomplish more prominent statures of achievement. His estimable managerial abilities and capacity to comprehend the business, has been one of our most prominent and the most important resources.

Our Team

Our team of highly experienced and skilled professionals helps us in the attainment of a number of the firm’s predefined goals and objectives. These professionals are recruited based on their skills and experiences. To manage their operations in the most efficient and effective manner, the professionals have been sorted into several highly operational units. These units, helps us maximize productivity. In addition to this, the professionals are provided with regular training, for reasons of keeping them at par with the ever changing market.
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Our state-of-the-art warehousing facility laced with all the necessary machinery and equipment, help us in the attainment of a number of the firm’ predefined goals and objectives, the facility highly resistant to fire, rain, flood and earthquakes, help us maintain and preserve the stored goods for a longer period of time. The facility spreading over a huge area of land, makes it highly spacious in nature. To manage the firm’s operations in the best possible manner, the facility has been parted into several highly operational units.


We have already achieved group sales turnover of Rs 1600 million during 2008-09. Our established wide network of marketing & calculated inventories for full range of products has made us Pioneer in the Cable industry along with the achievement of more than 800 clients throughout

Vendor Base

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The range of products made available by us in the market, is procured from the most reputed and reliable vendors. To these vendors, quality is something of high importance. Thus the manufacturing process involves the utilization of high grade raw materials and advanced technology, in accordance with the set industry norms and guidelines. This ensures the product’s capacity, strength, performance and service life. In addition to this, the vendors deliver the products with high level of punctuality.
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We work with extreme enthusiasm and devotion to attain the highest level of satisfaction of our esteemed clients. Our professionals maintain transparency and work closely with the clients to meet their specific requirements. Also, our quality experts make certain that products delivered to the clients are manufactured in compliance with the international quality standards. Owing to our ethical & transparent business dealings and client centric approach, we have gained a wide client base all across the country.

Some of our reputed clients are:

  • Panchsheel
  • Amanora Builders
  • Idea
  • Tata Motors
  • Coca Cola
  • Tetra Pak
  • Bridgestone
  • Bombaydying
  • Volkwagen
  • Alicon Castrolio
  • Clause India
  • ITC
  • Fiat

Why Us ?

We are known in the market to be one of the leading suppliers, traders and distributors of this impeccable range of LED Lights & Ceiling Fans. For the purpose of maintaining this reputation, we procure the range form vendors, to whom quality is of high importance. Thus, manufacturing of this range is done as per the set industry norms and guidelines, utilizing the finest raw materials and modern machines. This ensures the product’s strength, performance, capacity and service life. further, the range is marked at the most reasonable rate possible and is delivered on time.

Some factors that give us a competitive advantage over others are as follows:

  • State-of-art infrastructural base
  • Competent team of professionals
  • Ethical policies
  • Transparent dealings
  • Maximum customer satisfaction
  • Easy payment modes
  • Timely delivery

Corporate Profile
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Sudhir K. Pherwani (Director)
New India Cables Trading Private Limited
741/2, Shop No. 6, Tapkir Galli
Budhwar Peth, Pune - 411002
Maharashtra, India
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